3 Retail Digital Signage Ideas For 2021’s Peak Season
As we head into the Christmas holiday season, retailers are still facing unprecedented challenges with the new covid variant rules. While the number of bricks and mortar visits increases it is of the utmost importance for retailers to keep customers and colleagues safe.
According to the VoucherCodes.co.uk Shopping for Christmas 2021 report, sales are predicted to exceed pre-pandemic levels for the first time in two years. UK shoppers are set to spend a record £84.7bn during the six weeks leading up to Christmas this year.
But with retailers trading amid ever-changing public health guidance the need to adapt in-store communications to the latest safety precautions, health guidelines and protocols become vital.
Digital technology has been taking on new importance within the retail sector as customer service points across the country as this health crisis continues. From small shops to large department stores one of the easiest ways to continue to provide customers with up-to-date policies, health guidelines, occupancy protocols and seasonal promotions is through strategically placed digital signage solutions that can be easily updated or automatically scheduled in advance. Therefore, retailers can avoid the unwanted costs that come from re-printing paper for every store.
Here are our 3 digital signage Christmas 2021 season communication ideas to keep holiday shoppers and employees extra-safe in retail stores…
1 Health Guidelines
Consistently communicating health guidelines daily will not only help to keep individuals safe but will put shoppers and employees at ease knowing exactly what is expected from them. Some retail establishments may wish to communicate the wearing of face masks, using sanitization stations, social distance protocols and limited occupancy shows the business cares about the health and safety of their community.
Mobile signage solutions, some include integrated hand sanitising stations, allow retailers to position their messages in high-traffic locations and then move them around the store as necessary. Using embedded display screens or a cost-effective compact media player that plugs directly into the back of any commercial screen, with minimal wiring will enable staff to create easily, manage and deploy digital content to any stores screen.
2 Using Contactless Scanning Technology
Contactless displays avoid touch but still manage to achieve interactivity using QR codes. For example, a shopper wants to find the click and collect department but doesn’t want to touch an interactive display.
By scanning a QR code with their smartphone, an interactive map is replicated on their device, and they can safely navigate routes and other information on their smartphone screen. By deploying these existing technologies, retailers can assure peace of mind for their customers, while automating the information process.
3 Occupancy Protocols & Store Policies
With uncertainty lingering over how many customers businesses should allow inside, how many they should expect, and how those customers will behave, it’s crucial to have clear, accurate information at every business entrance to avoid confusion over store policies and manage the expected behaviour of customers. For example, maximum capacity and policies may change for each store but using digital signage these updates can be quickly deployed to screens from one central place with a click of a button.
While there is still much to learn about how the Covid variant will affect the busiest shopping season, one thing is certain: All steps retailers take will truly show customers and employees that they care about everyone’s health and safety and that we are all working together to ensure a safe holiday season.
To find out more, don’t hesitate to contact us on +44 (0) 1135 313636
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