Post by: Bev Scott in Digital Signage DOOH
When COVID-19 forced many businesses to shut down and residents to stay home it became apparent that every industry was deeply impacted, especially the advertising industry. The global out-of-home media, in particular, took a hit in the initial COVID-19 wave, although with many restrictions lifted in local areas, it's recovering nicely. Although digital out-of-home fared better than traditional OOH it…
“Of the estimated £20billion spent in the UK on advertising in 2015, £6.3billion is predicted to have been digital.” – Creative Industries Digital-Out-Of-Home (DOOH) advertising is a rapidly growing industry that is emerging as a hugely popular channel for consumers and advertisers alike. In 2014, the total spend on outdoor advertising increased by 3%, exceeding the £1billion mark for the first…