Being a digitally advanced retailer in 2021 requires change and innovation throughout the business. The convergence of upgraded devices and technological advancements will guide the growth of online and in-store retailing. This is an inventive time for brands, and the way they invest their time and money will determine their position in the future marketplace.
Digital signage is one area that will help brick-and-mortar stores advance in 2021 but how do you form a business case for installing digital signage within your retail organisation?
Here are SignStix’s 5 areas you should consider when forming a business case for installing digital signage in 2021:
Consistently communicating health guidelines daily will not only help to keep individuals safe but will put shoppers and employees at ease knowing exactly what is expected from them. Communicating wearing face masks, using sanitization stations, social distance protocols and limited occupancy shows the business cares about the health and safety of their community.
Digital signage can enhance brand memorability and recognition through engaging, visual communications. With a proven recall rate of 52%, compared with television (32%), billboards (30%) and magazine (21%) (TTV Marketing Report), consumers are immediately drawn to digital.
Digital signage increases sales and profitability by influencing purchasing decisions, increasing the average purchase amount and maximising workflow. Providing digital experiences that create an atmosphere and entertainment in-store have helped to add value by:
Dependent on the solution, digital signage can be fairly inexpensive to effectively communicate messages and promotional material. The SignStix player consumes just 10W – about the same as a low-energy lightbulb. By utilising the SignStix Player (an inexpensive, energy-efficient, Android device) you can substantially drive down the cost of digital signage, resulting in high-impact, screens becoming an achievable addition to any business.
Sources: Infotrends
Check out some of our case studies.
Looking to install digital signage within your organisation? Contact us as we’d love to help you with your project.
SignStix is pleased to announce Ian de Almeida has joined the development team as the…
PRESS RELEASE: SignStix and Vestel Visual Solutions have officially launched an embedded signage solution based…
ISE is the world’s leading AV and systems integration exhibition. ISE 2023 showcases the world’s…
ISE is the world’s leading AV and systems integration exhibition. ISE 2023 showcases the world’s…
[Announcement] We are undeniably proud of our achievements over the years, but the past 12…
Being a digitally advanced retailer today requires change and innovation throughout the business. According to…
This website uses cookies.