SignStix worked with Habitat to deliver a number of large-format video walls in-store, in addition to the recent development of SignStix ‘WebView’ functionality, which perfectly fuses the digital and physical environments.
The ‘WebView’-infused digital displays provide in-store shoppers access to the recently upgraded Habitat website, where they can explore in-depth product information including finish options and models not showcased in the store. To drive further brand awareness and engagement, branded editorial content is displayed across the screens, including a 16-screen video wall display, managed centrally from SignStix’s cloud-based content management system.
The 25,000 sq ft store, which is Habitat’s largest in the UK, also features five large-format touchscreens, powered by SignStix.
Photo credit: WGSN Insider