Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands.
The popular cosmetics brand– which boasts a growing international presence across Europe, Asia and US – approached SignStix-partner Smart AV to help create a truly immersive digital space for its first-ever Selfridges flagship.
In line with the brand’s vision to create a captivating, stand-out space for beauty shoppers, the flagship incorporates an attention-grabbing backdrop of LED screens; a truly immersive display, showcasing inspirational behind-the-scenes content and product videos.
Smart AV supplied a high-resolution LED display set in a staggered formation to achieve a unique 3D experience, which is powered by a single high-power media player. Using SignStix’s cloud-based platform, Huda Beauty can quickly and easily upload new videos, create playlists and takeover store campaigns in real-time.
The store also features a number of digital mirrors and mid-floor tables, which display various on-brand messages and video content at specified intervals throughout the day.
Bringing elements of Huda Beauty’s online Instagram presence in-store, the experiential retail space provides an inspirational shopping destination for beauty lovers, whilst giving Huda Beauty complete control of all in-store digital content and campaigns.
Ryan Walker, Managing Director at Smart AV:
“The brand had amazing plans to create an entire backdrop made of LED walls. They wanted to stand-out and attract the attention of shoppers, so it was important that the AV added to a spectacular and dynamic space. The idea behind the staggered LED walls was to invite shoppers into the space and then immerse them in the incredible content, all of which is managed centrally from the SignStix platform. The overall formation delivers a very unique experience for shoppers that we are extremely proud of.”
Photo credit: Smart AV, Start Design