Global comms platform and solutions provider SignStix, was selected by The Shopper Agency to assist in delivering a number of engaging, interactive digital touchpoints for a new experiential retail concept for Karndean Designflooring.
The new retail concept, named Karndean Inspire Studios, has been designed to revolutionise the in-store retail experience and help inspire and guide customers as they choose the right flooring for their home.
The Shopper Agency – a retail experience agency and SignStix-partner – designed the new studio format which was informed by shopper research, resulting in a meaningful and engaging customer experience centred around personalisation and inspiration.
Digital plays a key role within the concept including an interactive Place n Learn playtable. Designed and developed using the SignStix platform, shoppers are presented with relevant product information once they place a flooring sample on the playtable, helping them to visualise how the flooring might look in their home. Each product sample is fitted with an RFID tag, which gives each sample its own unique ID. Once a customer places a sample on the table, the digital content automatically switches and guides shoppers on a fully interactive, exploratory journey that’s specific to their product selection.
All of Karndean’s playtable content has been designed by The Shopper Agency using SignStix’s easy-to-use web-based content creation and animation tools, including the configuration of the Place n Learn technology itself via the SignStix API.
Using SignStix’s API, SignStix and The Shopper Agency were able to deliver a truly custom digital solution.
The studio’s digital media wall can also be managed from the same, central SignStix account, giving Karndean complete control of their content across every digital touchpoint within their retail concept.
The concept has already been installed in Karndean’s own showroom and in the stores of eight retail stockists. The success of the existing installations, carried out by point-of-sale specialists IBL, has resulted in a planned rollout across a further 10 stores.
Gavin Smith, Marketing Director at Karndean Designflooring:
“From the outset we wanted Karndean Inspire Studios to be completely focused on the shopper, helping them choose a floor they’ll love for a lifetime, and The Shopper Agency was absolutely key in supporting us to deliver this. From day one they have worked tirelessly to understand our business, and become a valued partner delivering consistently excellent service.”
Scott Cochrane, Retail Sales Director at Karndean Designflooring:
“Staying ahead of the competition is vital for us, and with Karndean Inspire Studios, we are doing just that. The Shopper Agency wowed us with the initial pitch and have continued to do so all the way through this process.
Martin Fawcett, Managing Director at The Shopper Agency:
“Reinventing retail and how shoppers’ shop is attracting a huge amount of attention currently. Karndean has certainly been at the forefront of this with the Karndean Inspire Studio strategy. Over the past two years, The Shopper Agency has provided clarity and objectivity to how shoppers behave in the category and utilise this insight to transform the entire brand and selection experience for both the Retailer and Shopper’’.
Photo credit: The Shopper Agency