The Lift-and-Learn/Place and Learn technology is an interactive experience where the content on the screen changes whenever someone physically picks up a product. All the detail about the product is displayed clearly on the screen, instead of the customer having to pore over the small print on the packaging.
A unique RFID tag (a special electronic label) is attached to the base of each product involved in the experience. This allows the digital signage device to detect when a product is lifted from a pad or placed onto it, and these events can trigger changes in the content.
The interactivity and on-screen information help customers make an instant decision to purchase a product. One of the great features is that retailers can track the interaction with any product so, every time someone is examining it or looking at it, they lift it up or place it on the pad you know that product has had some interest in. The digital signage device can record the interactivity data and this information is available to the retailer.