WHAT IS DIGITAL SIGNAGE

Digital signage is a type of signage which uses screen, LCD, LED and projection technology to display media such as images and video. Digital signage can be found in shops, restaurants, hotels, universities and many buildings that we pass through daily. It’s typically used to display important information (such as wayfinding in large buildings), communicate with staff/students/peers, and promote a certain brand or product. Recent developments in digital signage have taken a more interactive approach through technologies such as touch-screens, in the pursuit of creating a more engaging user experience.