Digital signage is a great opportunity to get creative and create truly engaging experiences for your target audience. The key to succeeding at this is producing eye-catching and unique content.

The first crucial step is identifying the purpose and use of your content. We tend to separate these uses into three categories – inform, engage and converse.

INFORM – This type of digital signage content has the purpose of simply informing its audiences, such as a health and safety notice in a corporate environment or a video of a new product.

ENGAGE – These campaigns tend to be data-driven, and automatically adapt based on specific triggers, such as a menu board showing different types of drinks depending on the weather outside.

CONVERSE – These digital signage experiences involve communicating with your IoT network and other devices to deliver a connected, experiential journey for customers, such as a ‘lift and learn’ experience.