SignStix digital signage platform named as a finalist in AV 2021 awards

Cloud-based digital signage platform SignStix has been shortlisted for the category of ‘Retail Project Of The Year’ by the AV 2021 Awards, which recognises the best AV and digital signage projects from around the world.

SignStix’s project with UK creative solutions partner Insight was picked out along with eight others including Krispy Kreme’s flagship store and AO’s digital in-store experiences.

The AV Awards is the benchmark for the highest possible professional standards and best practices, recognising the outstanding achievements of individuals, companies, projects and technology across the AV, events and production sectors. The awards are also renowned worldwide for promoting best practices, raising standards and rewarding excellence and innovation across our incredible industry.

“The SignStix platform has grown from a simple media management tool built for the broadcast industry into something quite special,” said Emily Welch, Director of SignStix.

“We’re really pleased that our collaboration with Insight is being recognised as being one of the best global projects and being a finalist is a fitting testimony to the team’s technical expertise and the overall success of the product, to which we are extremely proud.”

SignStix’s collaboration with Insight created a medium-scale data-driven digital signage and analytics project for their front-of-house convenience store division. As a result, helped the client increase sales and market share within these unprecedented times.

The bespoke design meant the online ‘Insight System’ was integrated with SignStix technology resulting in impulse purchases from the video content, users updating prices across all UK stores or unique to stores with access to traders to creating promotions on demand.

SignStix also added analytics to the retailer’s digital signage account so that they can monitor campaigns including videos and playlists, all downloadable as a CSV file to crunch the data at their convenience. For example, if an increase in sales occurred at a certain time within a certain store, analytics will show which campaign, playlist or video was showing.

To learn more about the collaboration with Insight, why not check out our blog post?