SignStix director, Emily Welch, features in July 2021 AV Magazine

This month’s edition of AV Magazine features our Director, Emily Welch, who was interviewed for the story on Buying Advice for retailers as shoppers indulge in a bout of post-pandemic retail therapy.

Savvy retailers realised long ago that competing head-on with e-commerce is a mug’s game. The smart approach is to marry the two channels and exploit the advantages of both.

In AV Magazine’s strand of Buying Advice, features present best practice approaches for particular challenges or environments. In this month’s feature, Paul Bray reports how as shoppers indulge in a bout of post-pandemic retail therapy, they can expect an in-store experience that increasingly resembles shopping online – personalised, data-driven, and expertly controlled…


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Read the full AV magazine here.

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