SignStix Named Among 50 Global Tech Start-Ups Powering The New Retail World
The Discovery 50 report, published this week by RWRC, showcases the world’s top tech start-ups and shines a light on innovative solutions that can support the retail sector – both during the pandemic and in the future.
- Top 50 judged and shortlisted by a panel of retail and business experts
- Start-ups launched on, or after, January 1, 2013, and have worked with retailers either through a pilot or full-scale solution to help them transform their businesses
- The report serves as a directory of the best start-ups to work with, at a time when collaboration is crucial
SignStix is among the top 50 retail tech start-ups operating globally, according to a new report published this week by RWRC – home of Retail Week and World Retail Congress.
Retailers worldwide are scrutinising their business models more closely than ever, as they grapple with the impact of the coronavirus crisis and seek to deliver sales and maintain relevance among consumers.
There is a growing realisation in boardrooms that collaboration with start-ups and third parties is crucial to achieving these aims and to better position businesses within the new post-Covid-19 world of commerce.
Profiling the top 50 global retail tech start-ups, the Discovery 50 report analyses the influential role start-ups including SignStix play in this new world.
Start-ups were judged and shortlisted by a panel of retail and business experts including retail consultant Ian Shephard, retail analyst Natalie Berg, former Morrisons CTO Anna Barsby, Co: Cubed chief executive Jeremy Basset, Retail Week head of insight Lisa Byfield-Green and more.
The Discovery 50 all started trading in the last seven years and have worked with a breadth of retailers and brands to help transform their businesses, either through a pilot or full-scale solution.
Meet the Discovery 50
- Aura Vision
- Common Objective
- Donde Search
- Engagement Agents
- Hurr Collective
- Omnia Retail
- Onvu Retail
- Personify XP
- Shopper Intelligence
- Smarter Click Technology
- Spoon Guru
- ZigZag Global
Many of the start-ups have helped brands to leverage their online presence, support the development of tribes and communities and take costs out of a business – all areas that are front of mind as the sector enters uncharted coronavirus-influenced waters.
Several others specialise in in-store solutions, some of which will be redundant for retailers right now, but which have the potential to help non-essential shops bounce back when the crisis passes.
SignStix general manager Iain Kilner commented: “At SignStix we are very proud of our great technology which consistently evolves and innovates, proven by our client list and the global digital signage campaigns we help them deliver. The latest SignStix features give greater interaction, integration and connectivity with IoT devices to create truly immersive digital signage experiences. When you combine these experiences with the ability to capture data for analysis, you have an extremely compelling digital signage managed service within today’s data-driven world.
One of our recent projects is helping retailers with touchless technology – an on-screen QR code with a call-to-action asking people to scan the code for more information. Once scanned, the user would be directed to a webpage on their mobile showing the products or services on offer. If the user then selected a product or service on their mobile, the content on the screen would automatically change to show information specifically for the chosen product or service.”
The report also offers advice on how leaders can open themselves up to new and different ways of thinking and the benefits this can have on the bottom line.
For instance, a 2018 report from professional services company Accenture found only 6% of corporate businesses were generating a significant proportion of their income from new activities and investments. However, this same 6% reported the strongest financial performance of all 1,440 companies Accenture surveyed.
Retail Week commercial content editor Megan Dunsby commented: “The Discovery 50 shows how start-ups can offer a lifeline for retailers.
Now is the time for businesses to think about how they could work differently with the start-up community and build synergies; from creating a fast-track, light-touch process for forming contractual relationships to pre-allocating some funding that can be used for trials.
Many start-ups in the Discovery 50 have implemented pilot schemes within weeks of starting conversations with a retailer, while others have been able to integrate full-scale solutions in a matter of months that have delivered a major return on investment.
Retailers should look to the Discovery 50 as a directory of the best start-ups to work with.”
Access the Discovery 50 report in full here.
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