Top Six Reasons to Install Digital Signage
While the idea of switching to digital signage can seem like a big project, once implemented it can help with ongoing strategies for all types of businesses, whether it be a hospital, hotel, retailer, bank, restaurant, warehouse, school or a company using signs to communicate internal messages.
Here are the top 6 reasons why you should consider installing digital signage
- Instant deployment
Content can be updated at the touch of a button (or automatically scheduled in advance) rather than re-printing paper signs for ongoing modified messages or new campaigns.
- Easily deploy different content across the globe
Local content can be deployed across the globe in an instant which means that it saves time when important messages (eg. health and safety announcements) are needed to be quickly communicated to a separate audience.
- Display an incredible variety of content at once
From news channels to social media feeds and photographs to videos. You can put everything you need onto the same screen, at the same time in one cohesive display.
- Reduced perceived waiting times
The experience of digital signage in a store, reception or hospitality setting can make clients connect more positively with the brand providing that experience. Such as lower perceived wait times in a queue or when there is digital signage nearby to inform waiting customers about health and safety procedures.
- Improve company communication
It can be difficult to keep employees informed and engaged. A network of digital screens across offices is a great way to circulate company news, results and core values.
- Cost-effective solution
Once the initial installation costs have been paid, retailers or business owners can get a return on investment by selling advertising space to companies/brands that will complement the organisation’s operations or it can be used for ongoing company strategies.
At SignStix we have helped many companies make digital signage a part of their ongoing company strategy and not just limited to single-one time use. For more information on how you can implement an ongoing cost-effective digital signage strategy for your business call us on +44 (0) 1135 313636 or download our Best Practice Digital Signage booklet for more information.